The animated music video first aired on Jimmy Kimmel Live. (December 1, 2014). The style of the video is similar to that of the stop motion animated version of Rudolph the Red-Nosed Reindeer (1964) and other Rankin/Bass Productions holiday-themed films in digital collage form. The song tells the story of Joel, a lump of coal living at the North Pole. Joel is excited when Santa chooses him to be a child's present, but he is disappointed to learn that instead of being a special gift, Santa is taking him to a naughty boy for Christmas. Joel reluctantly accepts his fate, but he soon realizes that he is just the present the naughty boy needs to help him change his ways. At the end, selfless Joel turns himself into a diamond to make the naughty boy happy.