The video was directed by Jamie Hewlett and Pete Candeland. The video calls back to classic horror movies. In the very beginning of the video we see Gorillaz' 'reject false icons' statue, which one may recognize as Pazuzu, the figurine from The Exorcist and son of the devil. Crows are flying around the building, in a tribute to Alfred Hitchcock's The Birds. Shaun Ryder is depicted as a Frankenstein-like monster who is brought to life as the music begins.