Hazy Mills about a year ago launched the division, which has produced an award-winning spot for Orbitz as well as campaigns for TNT and TBS, among others. Michael Grant Terry, who has worked with Test Pattern on multiple projects, has been tapped to head Hazy Mills’ branded content division.
Operating together as a full-service branded content initiative, Hazy Mills and Test Pattern Media’s combined clients include Lucasfilm, Amazon, Showtime, Starbucks, Orbitz, Capital One, TNT, TBS, Lincoln, P&g and Google.
“In the new world of branded content, we believe we can engage savvy audiences in a way where they forget they’re being sold to,” said Hayes. “Our experience working in all genres of entertainment including drama,