Mad Men (2007–2015)
5 user 7 critic

The Strategy 

Peggy has second thoughts about her Burger Chef campaign when Don is asked to pitch her commercial, Pete visits his wife and daughter on his trip back to New York, and Bob Benson gets some surprising news from G.M. about the account.


Phil Abraham


Matthew Weiner (created by), Semi Chellas | 1 more credit »

Watch Now

From $1.99 on Prime Video





Episode cast overview, first billed only:
Jon Hamm ... Don Draper
Elisabeth Moss ... Peggy Olson
Vincent Kartheiser ... Pete Campbell
January Jones ... Betty Francis (credit only)
Christina Hendricks ... Joan Harris
Aaron Staton ... Ken Cosgrove
Rich Sommer ... Harry Crane (credit only)
Kiernan Shipka ... Sally Draper (credit only)
Jessica Paré ... Megan Draper
Kevin Rahm ... Ted Chaough
Christopher Stanley ... Henry Francis (credit only)
Jay R. Ferguson ... Stan Rizzo
Ben Feldman ... Michael Ginsberg (credit only)
Mason Vale Cotton ... Bobby Draper (credit only)
Robert Morse ... Bertram Cooper


Peggy is persuaded into assigning Don to deliver the pitch for Burger Chef, but she is reluctant as to whether the work is good enough. Pete visits Trudy and his daughter, the result of which doesn't please Bonnie. Meanwhile, Bob pitches a proposal to Joan, bringing bad news to the company.

Plot Summary | Plot Synopsis




TV-14 | See all certifications »






Release Date:

18 May 2014 (USA) See more »

Company Credits

Show more on IMDbPro »

Technical Specs


Sound Mix:




Aspect Ratio:

16:9 HD
See full technical specs »

Did You Know?


This episode takes place in June 1969. See more »


When Pete is leaving the house after tucking in his daughter, he slams a beer bottle down into a sheet cake sitting on the table. The bottle is seen sitting straight up. In the reverse shot immediately following, it is now tilted at about a 25 degree angle. See more »


Pete Campbell: I hate even the word "family." It's vague. "Mom" is more specific.
See more »


References I Am Curious (Yellow) (1967) See more »


Maria Elena
Performed by Los Indios Trabajares
See more »

Frequently Asked Questions

This FAQ is empty. Add the first question.

User Reviews

The Mad Family
19 May 2014 | by camachbr0See all my reviews

Here's how I see it. This is an episode about family, more-so, non-related families. Peggy counters burger chef, with some insight from Don. Pete's back for a visit, and he's brought along Bonnie. Look up in the sky: it's a bird, it's a plane, no it's the return of Bob Benson! I really missed Pete's antics and petulant outbursts though. We see Pete and Bonnie are taking a "vacation" to New York. They're good together, in lust, a sexually experimental couple, but the news that Pete is going to visit his daughter and run into his not-yet ex wife unsettles her. Pete treats Bonnie like most divorced executives might treat their gorgeous, sexy rebounds. He shows her off at the office then abandons her in their motel while he carries out his personal agendas. These are working Burger Chef, and making his "yearly" visit to his daughter and wife. "You're not part of THIS family". Pete's got a boatload of family issues and it's just going to be better once the divorce if final. As I said last week, Don's return has been assisted by faithful members of the agency; up to now it's been Roger and Harry. This week Pete gets Don inside the Burger Chef meeting then insists he give the presentation. It will seem like Don will get credit for everything because he's going to be the "authoritative" speaker in the presentation, while Peggy is going to be the "emotional" one. Peggy is not happy with this, as she was under the assumption that Burger Chef, was her show, her shot, her call, and her account. But it's doubtful to think Lou and Pete, maybe even Ted, really wanted to give her full control. Otherwise they wouldn't be giving suggestions with carefully placed "ands" and "buts". Would they? It's still an unwelcoming time for women as authoritative figures. Don smacks himself a high five after Peggy tells him that the idea for him to present was hers. Peggy's trying to get any sort of credit here. Then, Peggy goes a little "Mad Women". She begins smoking and drinking while working. Waking up in the middle of the night to toss files around. And While Don is at home trying to entertain Megan, perhaps get her back to New York, Peggy is assuming the role Don's been playing the past six seasons. A drunk dial here, is very funny. Don and Peggy's eventual confrontation climaxes into the season's best moment. (Ginsberg last week was nothing). Megan does visit Don in this episode, but it's getting more obvious that there is something in this relationship that isn't meant to work out. Whether they are just different "coast" people, or not meant to be, Don confesses he still feels "that he has no one". Bob Benson makes a return and it's a dramatic one. He tells Joan he wants to see her Sunday, then says he wants to see "everyone" meaning her mom and son. Sparks ignite between them. Bob has brought the Detroit people along, who we know have a very "outlandish" style of living. It's how Ken Cosgrove got his eye patch. Bob Benson isn't just back to smirk, show up at places where he's least expected, and be a "Mr.Nice Guy". A very different side to him is seen in this episode and his return comes marked with big changes and opportunities for SCP. Roger Sterling is on top of it. Cutler ticks him off again. Ultimately this episode is about the Mad Men "family", just a group of workers that sometimes wish the other wasn't there. Sounds like a real family to me. Everyone seems to have trouble getting their personal lives together. Pete and Trudy, forget it. Roger's family, forget it. Bob Benson- who knows about his secret life? Peggy's 30 & single. Joan's 40 & single (living with her mom). Don and Megan aren't compatible. They are all connected, however, by one thing, work, where their devotion unites them. And when the LA people are flying off to LA (yeah, get out!), the New York people sit around a dinner table, cozy, with those whom they belong to. Next week's the finale and there's just too much going on. I predict an unbearable cliffhanger. 9/10. Side note: I don't understand what "exclusive club" Pete was invited to. Maybe it's the Mad Men family, or Burger Chef? Weird choice of words for episode log line.

12 of 18 people found this review helpful.  Was this review helpful to you? | Report this
Review this title | See all 5 user reviews »

Contribute to This Page

Michelle Williams Talks Portraying Gwen Verdon

Michelle Williams reveals the challenges she faced in developing her Emmy-winning performance in "Fosse/Verdon" and the significance of equal pay in Hollywood.

Watch now

Stream Popular Action and Adventure Titles With Prime Video

Explore popular action and adventure titles available to stream with Prime Video.

Start your free trial

Recently Viewed