(I) (2018)

Critic Reviews



Based on 35 critic reviews provided by Metacritic.com
Surprisingly, there’s emotional resonance in this slapstick flick about friends who are terrified to hug. Add that to the solid chemistry between the leads, and Tag is a fine callback to the sprawling ensemble comedies of the 1980s, back when the real-life tag team graduated high school. It’s a solid summer film that will melt away from memory by fall.
A hilariously silly comedy based on an absurd true story.
Boston Globe
What’s most unexpectedly gratifying is how much energy veteran standup director Jeff Tomsic and his splashy cast pour into ensuring that this is legit entertainment, packed with gonzo wit and even some sentiment.
It’s a well-intentioned comedy with funny performances and a handful of great humorous set pieces. If it feels as though it’s three or four different movies fighting each other for dominance, then at least those movies are all, in their own separate ways, relatively entertaining and amusing.
There’s something mildly depressing about viewing petty gamesmanship as the engine that fuels and sustains male friendship. But funny is funny, and Tag gets by, appropriately enough, on the personalities of its stars.
It was never going to be as riotous as the trailers, but it's still funny, and in the case of Isla Fisher -- damned funny.
Stuck between a hangout movie and an out-and-out caper romp, Tag settles for something in the middle — there are worse ways to spend your time, but the result is taking an outrageous premise and making it seem ordinary.
The biggest problem is the whiplash-inducing tonal shifts. Director Jeff Tomsic, working from a script by Mark Steilen and Rob McKittrick, swings from violent slapstick to tender moments in slapdash fashion. You can’t get a handle on it, though maybe that’s fitting in a movie about trying to keep from being tagged.
It’s a lazy, vulgar celebration of White Male American Dumbness—one that only put an African American in the cast to camouflage just how much of a celebration of White Male American Dumbness it is.
I kind of hate the movie’s mixture of bro comedy, sadistic practical jokes (don’t call it slapstick) and last-ditch pull for the heartstrings.

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