VEVO Go Shows (2009) - News Poster

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Sol Beer sponsors Vevo Go Shows series

Mexican beer brand Sol has signed on to be the exclusive sponsor of digital music portal Vevo’s new video series Vevo Go Show.

The Vevo Go Shows, produced by McM Media, feature musical acts in unexpected locations around the country, recorded and broadcast across Vevo’s various platforms.

Production on the series begins next week, to run for four months, and will see the beer involved in all elements of the show, such as performance, interviews and behind the scenes footage.

The shows will be pushed out through Vevo’s various channels including its own site, YouTube channels, mobile and both Vevo and Sol’s Facebook pages.

McM Media’s national strategy director Greg Tremain said: “We’re delighted to be partnering with Sol Beer to launch Vevo Go Shows in Australia. The global series has showcased some of the world’s leading artists and we look forward to
See full article at Encore Magazine »

Global Briefs: Jennifer Lopez Joins NuvoTV, Virgin-vevo Deal, Lionsgate-Summit In Spain, European Film Academy Noms

Jennifer Lopez Joining NuvoTV Lopez and her Nuyorican Productions will contribute programming, work on strategy and assist in marketing the English-language cable network that’s aimed at Latino viewers, she told Bloomberg. In exchange, she’ll receive a minority stake. “I’m going to be a creative executive and part owner who will be very involved with every aspect of the network,” Lopez said. “Development, production, marketing, I’ll be involved on every side of it so we hit all the right points.” NuvoTV said last month it raised $40M from current investors Columbia Capital LLC and Rho Capital Partners and new investors Veronis Suhler Stevenson LLC and Tennenbaum Capital Partners LLC. The money will be used for new shows and marketing, much of which will support Lopez’s efforts, CEO Michael Schwimmer said. NuvoTV is available in 30 million U.S. homes through pay-tv systems operated by Dish Network, At&T,
See full article at Deadline TV »

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