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The Greatest Movie Ever Sold (2011)

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A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement.

Director:

Morgan Spurlock
1 win & 5 nominations. See more awards »

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Cast

Credited cast:
J.J. Abrams ... Himself
Peter Berg ... Himself
Paul Brennan Paul Brennan ... Himself
Noam Chomsky ... Himself
Jimmy Kimmel ... Himself
Rick Kurnit Rick Kurnit ... Himself
Mark Crispin Miller Mark Crispin Miller ... Himself
Ralph Nader ... Himself
Brett Ratner ... Himself
L.A. Reid ... Himself (as Antonio Reid)
Morgan Spurlock ... Himself
Quentin Tarantino ... Himself
Donald Trump ... Himself
John Wells ... Himself
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Storyline

A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement.

Plot Summary | Plot Synopsis

Taglines:

He's not selling out, he's buying in.


Motion Picture Rating (MPAA)

Rated PG-13 for some language and sexual material | See all certifications »

Parents Guide:

View content advisory »
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Details

Official Sites:

Official Facebook | Official site

Country:

USA

Language:

English

Release Date:

24 August 2011 (Iceland) See more »

Also Known As:

POM Wonderful Presents: The Greatest Movie Ever Sold See more »

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Box Office

Budget:

$1,500,000 (estimated)

Opening Weekend USA:

$118,294, 24 April 2011

Gross USA:

$638,476
See more on IMDbPro »

Company Credits

Show more on IMDbPro »

Technical Specs

Runtime:

Color:

Color
See full technical specs »
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Did You Know?

Trivia

The city of Altoona, Pennsylvania was paid to change its name to Pom Wonderful Presents: The Greatest Movie Ever Sold, PA for 90 days. The money went to the city's Police Department budget. The connection to the movie and the city is from a local convenience store chain (Sheetz) from Altoona appears in the movie as one of Spurlock's sponsors for the film. See more »

Crazy Credits

During the end credits, their is a phone conversation between Morgan and an artist discussing how he will be the "only person with a photo in the end credits"....and he is. See more »

Connections

References Super Size Me (2004) See more »

Soundtracks

Almost Mash
Written and Performed by Ruwanga 'Ru' Samath
Courtesy of The Bird Call Productions
See more »

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User Reviews

 
A Brilliant Satire of Product Placement
13 March 2011 | by JustCuriositySee all my reviews

Morgan Spurlock has delivered a fascinating satire of the process of placing products into movies and the ubiquitous nature of advertising in our society. He takes us inside the process by showing us what it takes to make a movie and to gain corporate sponsorship for it. He allows us to see the process by getting corporations to underwrite his movie about product placement. He uses humor – as he did with fast food in Super Size Me - to point to the insidious way into which advertising has slipped into film-making and become a major part of its profit model of film making. He isn't the first one to do this, of course. Feature films like Thank You for Smoking and The Truman Show have pointed out this phenomenon. Steve Colbert has also does so regularly on his show. Still by putting it into a documentary form, Spurlock has taken the critique to a new level. The sponsoring companies will likely benefit through their association with his humorous critique of corporate America. The movie-going public will benefit if they become more cognizant of the pervasive nature advertising in films. Spurlock has shown us yet again that it is much easier to get the public to listen to critiques our economic system if they are delivered with a good-natured sense of humor.


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