"Write the Future" is a 3-minute Nike commercial directed by (the not yet) Best Director Academy Award winner Alejandro González Iñárritu back in 2010. It basically shows us the impact that football/soccer has on our culture and society in terms of films, baby names or stock market crashes. Also, to extent this to sports in general I assume, they threw in a random reference to the NBA and Kobe Bryant. Spectavular effects, loud music etc makes this a watch that can very well be describe by style over substance. The inspirational title is almost cringeworthy. I quite like the filmmaker behind this, but here he certainly was not at his best yet or was simply not allowed by Nike to make this a creative film that excels beyond special effects. The reference about Gael Garcia Bernal playing Cristiano Ronaldo was really the only somewhat entertaining aspect from the three minutes. Not recommended.
Write the Future (2010 TV Short)
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