Celebrity Apprentice is an interesting concept; one that perhaps, on paper, could be deemed a marketing nightmare. For how can you take B-grade Australian celebs and replicate the hugely successful multi-billion dollar Donald Trump-helmed hit?
The crew shoot a challenge episode
For the unfamiliar, the premise is fairly simple: 12 celebrity contestants, each vying for a final prize of $100,000 for their chosen charity. Entrepreneur and founder of wealth management company Yellow Brick Road, Mark Bouris, presides as the ultimate boss. Guided by Acp Magazines’ Deborah Thomas and Bouris’ long time right-hand man Brad Seymour, Bouris puts the contestants through their paces with a series of team challenges