Entrepreneur Bill Rancic, technology wizard Katie Linendoll, and designer Peter Gurski help struggling small businesses, many of which are suffering from heavy debt. In a typical episode, Bill visits the business to see how it operates and meet with the owner, then brings in Katie and Peter. Bill takes the owner away from the business for 48 hours to encourage the owner to do grassroots marketing, while Katie brings in new computers and other technology and Peter redesigns the business with the help of the employees. Once Katie and Peter have completed their work, Bill brings the owner back to see the new design and technology. Each episode typically culminates in a grand reopening for the business with customers and local residents in attendance.