The music video for the song accompanied its release the same day as the album, premiering on Grande's YouTube channel. It was directed by Hannah Lux Davis and features Riverdale actor Charles Melton and model Ariel Yasmine.
Hannah Lux Davis
On Halloween, a group of friends encounter an "extreme" haunted house that promises to feed on their darkest fears. The night turns deadly as they come to the horrifying realization that some nightmares are real.
Lauryn Alisa McClain
In this eerily enchanting musical film by Melanie Martinez, Cry Baby, a strong and sensitive girl, is sent off to a disturbing sleepaway school that's hidden underneath a grandiose façade. Luckily, she has a sweet and unapologetic best friend who sticks up for her when she gets bullied by the other students whose brains are under control by the Principal and his wicked staff. With the help of the magical friends they meet along the way, as well as an Angelic Spirit Guide, they are able to gain the strength they need to fight off the school's belligerent patriarchal conditioning.Written by