After seeing the TV show "Lifestyles of Those We Envy", Earl makes a deal with the devil for a Fernhill mug thinking it will make him happy. As a result he alienates himself from his friends, who he thinks are beneath him now, and his family, who thinks he's gone crazy.
Did You Know?
I am the happiest person you'll ever meet you worthless bucket of chow.
Well that's obvious from your sunny disposition, sir.