Diy survey platforms make constructing questionnaires easy, but the results could be biased, contradictory, or deeply misleading.
Online surveys often have to compete for attention against the backdrop of Netflix, Gmail alerts, and 25 open browser tabs. The minimal cognitive effort given to answering questions may exacerbate all the problems that lead to biased or outright distorted results.
As Facebook adds polling features and SurveyMonkey acquires popular document form builder, Wufoo, the proliferation of amateur surveying has a big future. So, we asked a survey expert at the famous University of Michigan Institute for Social Research, Professor Michael Traugott, about how to make questionnaires that get at precisely the data we're digging for.
Perhaps the biggest no-no that surveys violate is poor wording. Minor adjustments
in questions can often produce enormous differences. For example, one study found that for the question "Should divorce in this country be easier to obtain,