Ads placed for the animated film had an estimated media value of $4.99 million through Sunday for 784 national ad airings on 35 networks. (Spend figures are based on estimates generated from Feb. 10-16. Estimates may be updated after the chart is posted as new information becomes available.) Disney Pixar prioritized spend across networks including Nick, NBC and TNT, and during programming such as “SpongeBob SquarePants,” NBA Basketball and “This Is Us.”
Just behind “Onward” in second place: Twentieth Century Fox’s “The Call of the Wild,” which saw 1,183 national ad airings across 45 networks, with an estimated media value of $4.6 million.
TV ad placements for Paramount Pictures’ “Sonic the Hedgehog” (Emv: $4.6 million), Universal Pictures’ “The Invisible Man” ($3.7 million) and Warner Bros.