Natpe Finds Syndication Sector Humming As Drew Barrymore, Nick Cannon Follow Kelly Clarkson, Tamron Hall Into The Arena

  • Deadline
Natpe Finds Syndication Sector Humming As Drew Barrymore, Nick Cannon Follow Kelly Clarkson, Tamron Hall Into The Arena
The 57th annual Natpe conference — the 10th edition held in Miami — will unfold January 21 to 23 with the syndication business experiencing an upswing.

While ratings are not what they used to be, renewals of major 2019 talk debuts for Kelly Clarkson and Tamron Hall have restored confidence in the sector’s core business model. Newcomers like Drew Barrymore and Nick Cannon are leading a new wave of hopefuls, giving a new shot of energy to Natpe, which some had given up for dead a decade ago. The hangover from expensive wipeouts by Harry Connick Jr., Katie Couric and Arsenio Hall is finally receding.

“After several years of drought, the river is flowing again for syndicators,” Hearst Svp of programming Emerson Coleman told Deadline. “Recently, we would walk the show floor and there wasn’t anything to buy, but this will be a more transactional year at the conference for stations.”

Negotiating timeslots
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