While ratings are not what they used to be, renewals of major 2019 talk debuts for Kelly Clarkson and Tamron Hall have restored confidence in the sector’s core business model. Newcomers like Drew Barrymore and Nick Cannon are leading a new wave of hopefuls, giving a new shot of energy to Natpe, which some had given up for dead a decade ago. The hangover from expensive wipeouts by Harry Connick Jr., Katie Couric and Arsenio Hall is finally receding.
“After several years of drought, the river is flowing again for syndicators,” Hearst Svp of programming Emerson Coleman told Deadline. “Recently, we would walk the show floor and there wasn’t anything to buy, but this will be a more transactional year at the conference for stations.”