How Shows Like ‘The Crown,’ ‘Outlander,’ ‘Game of Thrones’ Are Driving Tourists to Locations

  • Variety
One of the unintended consequences of the boom in global production is a corresponding surge in film and TV tourism.

A spate of research in recent years has shown that viewers of popular films and TV shows are increasingly deciding to visit their locations, or to make a trip to the country where they were made.

Figures published last year by Northern Ireland’s tourism board, Tourism Ni, suggested that 350,000 people come to the British province every year because of HBO production “Game of Thrones” – or one in six leisure visitors.

Meanwhile, the U.K.’s tourism body, VisitBritain, found that more than two million visitors to the country make a trip to film, TV, music or literary locations.

Warner Bros.’s The Making of Harry Potter studio tour in Leavesden receives more than 6,000 visitors a day at peak times.

A 2018 report by Olsberg Spi’s calculated that non-u.K.
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