Led by CEO and co-founder Mike Esola, a former agent at UTA and Wme, Ficto was first announced about a year ago. The service is free to download and supported by revenue from advertising as well as data monetization, artist contributions, e-commerce and other areas.
Programming ranges from unscripted sports and lifestyle shows to interactive and Ya properties to scripted thrillers and comedy. (See slate highlights below.) Entire shows run about 30 minutes, with episode lengths in the 5- to 7-minute, “snackable” range.
Ficto will launch just before the April debut of Quibi, a high-profile, mobile-focused startup overseen by Jeffrey Katzenberg and CEO Meg Whitman. While Quibi gained notice by raising $1 billion in initial financing,