NBCUniversal Strikes Data Pact With TVSquared for TV Stations, RSNs

NBCUniversal’s TV stations want to keep talking to their advertisers even after their commercials have already run.

The company’s 42 NBC and Telemundo TV stations and nine regional sports cable outlets have formed a partnership with TVSquared, a company that tracks response to advertising in an effort to determine the effectiveness of the efforts. The agreement represents the latest effort by a major media company’s TV stations to provide more information about results from commercials to advertisers at a time when local outlets face more competition for their dollars.

“CMOs and ad agencies are under pressure from the
See full article at Variety - TV News »

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