Certainly, it’s a testament to the rapper’s enduring popularity. The film, which debuted at SXSW, opened just days before the second anniversary of his death from an accidental drug overdose at 21 and in tandem with a new album. However, it’s also a testament to the power of the weekday screenings from Fathom and other limited-showing companies, which provide an increasingly vital supplement for exhibition.
For “Everybody’s Everything,” which counts Terrence Malick as an executive producer, that took the form of 121 theaters on Tuesday, nearly all of which offered only one show. It grossed $320,000, or about $2,650 per theater.