Nielsen Is Now Measuring Amazon: See Premiere TV Ratings for ‘The Boys’

  • The Wrap
Nielsen Is Now Measuring Amazon: See Premiere TV Ratings for ‘The Boys’
Nielsen said Monday that it is now measuring Amazon Prime Video and that means we finally have some syndicated data for “The Boys,” which premiered on the streaming service July 26, courtesy of the ratings currency company.

Here are the stats for the Eric Kripke, Seth Rogen and Evan Goldberg-created superhero show’s Season 1 launch, according to Nielsen, which does not include tablet and smartphone data at this time.

*The average audience size of “The Boys” during the first 10 days was 4.1 million people with an average of a little over 6 million viewers tuning in to its premiere episode alone.

*The largest share of viewing to “The Boys” was performed by viewers 35-49. This demo made up 39% of the total audience to the show’s average viewership over its first 10 days.

*Finally, within the first 10 days of its premiere date (July 26-August 4), “The Boys” reached nearly 8 million viewers over its eight episode season.
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