Rome Mia Market Wraps With Stronger U.S. Presence, Boosts Italy’s Industry Standing

Rome’s Mia market for TV series, feature films and documentaries wrapped positively Sunday with organizers boasting a bump in attendance just as some 2,500 executives departed in an upbeat mood after four days of dealmaking and presentations of mostly European fresh product, which elevated Italy’s global standing in the industry, especially within the TV sector.

“Italy is in a full Renaissance phase in terms of scripted,” said Walter Iuzzolino, curator of Walter Presents, the joint venture between British broadcaster Channel 4 and Global Series Network, specialized in foreign-language drama series.

Iuzzolino, who at Mia presented the Greenlit section dedicated to new series, added that there is a push underway in Italy’s TV industry “towards a gigantic upgrading of quality in terms of writing, production, acting, everything. The Italian shows showcased in Greenlit “could be playing on Channel 4 this evening in primetime,” he noted.

European TV took center stage,
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