Musso & Frank Celebrates 100 Years of Catering to Hollywood

  • Variety
Musso & Frank Grill has catered to Hollywood players for 100 years and the venerable establishment is celebrating its centennial anniversary on Sept. 27. A book about the restaurant will be released. The Hollywood Award of Excellence, the first of its kind for a restaurant, will be presented by the Hollywood Chamber of Commerce.

Musso’s is also expanding, with three new private dining rooms set to open in early 2020.

“Our family and the Hollywood community can’t even measure the historic importance of the restaurant reaching its 100th anniversary,” says COO-cfo-proprietor and fourth-generation owner Mark Echeverria. “We’re so proud of the entire team and what the generations before us did. It’s an unbelievable milestone.

“We grew up with Hollywood. In 1919, Hollywood Boulevard was a dirt road and the industry was just starting to take off.”

When Musso & Frank opened its doors on the now iconic boulevard in 1919, it was in
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