The “Willis Roast” in July 2018 earned 3.2 million total viewers across Comedy Central, MTV, VH1 and Bet, which made it more-watched than the roasts of Roseanne Barr (2012), James Franco (2013), Rob Lowe (2016), Bob Saget (2008), and Joan Rivers (2009).
Willis’ tally also counted one re-airing on Comedy Central.
The “Baldwin Roast” was simulcast across Comedy Central, Cmt, Paramount Network, VH1, MTV, and TV Land — six channels and seven telecasts. The one (counted) rerun was on Comedy Central.
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Baldwin’s turn did best Bruce’s on social channels. Views of Sunday’s content across Instagram, Twitter and YouTube grew 151% from the “Willis Roast.”