Bet Plus, a joint venture between Viacom’s Bet Networks and Tyler Perry Studios, will launch domestically on Thursday, Sept. 19. The ad-free subscription video-on-demand service, priced at $9.99 a month, will kick off with more than 1,000 hours of shows, movies and stand-up specials, including content from Tyler Perry, Tracy Oliver, Will Packer and other African American content creators.
“We are thrilled to offer a streaming experience of content curated for the underserved African American audience with Bet [Plus],” said Bet Networks president Scott Mills. “African Americans have a higher Svod adoption rate than any other consumer base on the market, which is why Bet [Plus] is a natural complement of Bet’s linear network, which has been and continues to be the leading home of black culture for decades.”
Bet Plus’ general manager Devin Griffin added, via release, that the service will launch a Bet Plus