Both men had substantial experience navigating traditional media companies. Toffler spent nearly three decades at Viacom, playing a key role in the development of MTV into an entertainment powerhouse behind “The Real World,” “Jackass,” and “Beavis & Butt-Head.” Bauer was a top executive at Endemol Group. However, they realized that the companies that would be best positioned to profit from the disruption taking place around them would be smaller and more nimble.
“What was that Steve Jobs expression, that the people who created the last invention are probably the last people to create the next one,” says Toffler.
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