The actress and TV personality, who is set to star with Jennifer Lopez and Cardi B in the September film release Hustlers, had already been taking a significant role on the ABC morning show in recent months. In July, she was reported to be near a deal to officially come aboard.
Palmer demonstrated chemistry in multiple appearances with the two current hosts of Strahan and Sara, including during Haines’ maternity leave. Palmer’s interview with Bella Thorne, in which Thorne described her complicated relationship with her mother, made news earlier this summer.
The block will now be renamed GMA3: Strahan, Sara & Keke.
Bringing the 25-year-old aboard is seen as a move aimed at widening the appeal of the show and potentially catching the interest of younger viewers.