Tony Ayres, Christian White entice Netflix with ‘Clickbait’

Christian White.

Tony Ayres and Christian White are co-creating Clickbait, an eight-episode thriller for Netflix, the streaming giant’s first original series to be produced in Melbourne.

Tony Ayres Productions (Tap), Matchbox Pictures and the UK’s Heyday Television will produce the series scripted by White with funding from the Federal Government’s Location Incentive program and Film Victoria’s Production Incentive Attraction Fund.

American Brad Anderson, whose credits include the USA Network’s The Sinner, ABC’s Forever and the movies The Machinist and Beirut, will direct the first two episodes.

Due to shoot in November at Docklands Studios, the production will bring in more than $36 million of international investment, employ about 540 cast, crew and extras and use the services of 290 local businesses, according to Paul Fletcher, Minister for Communications, Cyber Safety and the Arts.

That implies a production budget of around $5 million an hour. The cast is expected
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