Listen: Discovery’s Kathleen Finch on How to Nurture Lifestyle Brands

  • Variety
Kathleen Finch is a big believer in staying in your lane.

Discovery’s chief lifestyle brands officer juggles a portfolio of 11 linear cable channels and their digital offshoots, from Food Network and Hgtv to TLC and crime-centric Investigation Discovery. Many of Finch’s channels are defying the gravity of the moment in generating extremely high levels of live viewing and length-of-tune stats with hardcore fans that are the envy of the industry.

In the latest episode of Variety podcast Strictly Business, Finch explains the importance of consistency and familiarity on her networks. Each channel stakes out a programming niche and then labors to find out what makes its ardent fans tick. For many regular viewers, watching Hgtv or ID isn’t a matter of coming in for a specific program. It’s more like a slice of comfort food.

Listen to this week’s episode of Strictly Business:

“The engagement
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