The move comes on the heels of Roku’s report of strong financial and operating results in the second quarter. The streaming giant posted a 72% jump in total hours viewed, to 9.4 billion, across 30.5 million user accounts. That scale gives the company a sizable audience to direct toward the Roku Channel, which has become one the five most-watched channels via Roku since its launch two years ago.
Unlike in the linear-only days, when a small handful of networks dominated the kid space for decades, the streaming era has created more of a free-for-all, especially given younger viewers’ embrace of technology. CBS All Access this month announced the addition of kids and family programming, a move that will gain momentum once Viacom’s