Roku Channel Adds Kids Destination, Joining Family Streaming Derby

The Roku Channel, a two-year-old aggregator of 35 free, live channels and 40 subscription services, has become the latest streaming entity to offer a dedicated selection of kids and family content.

The move comes on the heels of Roku’s report of strong financial and operating results in the second quarter. The streaming giant posted a 72% jump in total hours viewed, to 9.4 billion, across 30.5 million user accounts. That scale gives the company a sizable audience to direct toward the Roku Channel, which has become one the five most-watched channels via Roku since its launch two years ago.

Unlike in the linear-only days, when a small handful of networks dominated the kid space for decades, the streaming era has created more of a free-for-all, especially given younger viewers’ embrace of technology. CBS All Access this month announced the addition of kids and family programming, a move that will gain momentum once Viacom’s
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