ViacomCBS: Cable Channels Make Up a Mixed Bag

  • Variety
Viacom’s cable portfolio was once a shining example to the rest of the industry, but the company has been struggling to revitalize its most important brands for years. With the merger between Viacom and CBS now officially underway, the health of those brands is more important than ever.

When Bob Bakish took over as president and CEO in late 2016, he specifically called out six core networks — MTV, Nickelodeon, Nick Jr., Comedy Central, Bet and Paramount Network — as the keys to Viacom’s success. Since then, Viacom has reorganized its executive ranks and laid off employees across numerous brands as it attempts to lure viewers and streamline for the digital age.

Among the more significant of these moves: In May 2018, Debra Lee stepped down as the head of Bet after more than a decade at the helm of the African-American focused cabler; In October of that same year, longtime Viacom
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