From ‘Schindler’s List’ to ‘A Hidden Life,’ the Unsung Hero of Awards-Season Trailers Is Mark Woollen

If you have an easy movie, the ones where the trailers practically edit themselves, that probably isn’t a Mark Woollen trailer. Woollen is the guy they call when the movies are more idiosyncratic, or their creators are, or both; the ones where the three-act structure may not be visible to the naked eye, or it’s hard to explain exactly what they’re about, but damn if they don’t make you feel something. But how can you see feelings, and in two minutes or less? What kind of marketing is that?

“I don’t know what marketing is,” said Woollen from the Santa Monica offices of Mark Woollen & Associates, where he employs a staff of 30. “I’m trying to represent the film. Filmmakers come to us in a vulnerable place. Sometimes we’re the first eyes seeing the first rough cut of film they’ve been working on for years.
See full article at Thompson on Hollywood »

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