Norah O’Donnell’s ‘CBS Evening News’ Debut Drops 24% in Ratings

Norah O’Donnell is the new anchor of “CBS Evening News,” though she’s not off to a particularly hot start.

Her July 15, 2019 debut drew 1.221 million viewers ages 25-54 — the key demographic for news programming — which was down 24% versus the same night last year. O’Donnell’s total-viewer decline was much less dramatic, down just 1%, which was also less of a decline than ABC and NBC experienced year to year.

Compared with the show’s 2019-to-date ratings, the Jeff Glor days, O’Donnell’s summer kickoff was down 22% in the demo and 6% among total viewers. Versus Glor’s final week, O’Donnell’s first show dropped 19% in the key demo. The two versions were steady in total viewers.

Also Read: Norah O'Donnell Says She Wouldn't Be 'CBS Evening News' Anchor Without Network's Recent Upheaval (Video)

The Monday at 6:30 p.m. newscast finished last among its broadcast competition.
See full article at The Wrap »

Similar News

Recently Viewed