Working in PR for 14 years, Liotta joined True Public Relations in 2005 as an assistant and quickly rose through the ranks before stepping into the position of VP.
Joining Liotta at PR Machine is Oscar, Emmy and Golden Globe-winning actress Regina King as well as Emmy-nominated actors Tim Matheson and Melora Hardin.
Others on his client roster include NAACP Image Award-nominated actress Logan Browning, Jon Huertas (This Is Us), Cress Williams (Black Lightning), Elizabeth Tulloch (Grimm), Byron Mann, Radha Mitchell (The Romanoffs), Summer Bishil (The Magicians), Anthony Alabi (Family Reunion), Adrian Martinez, WWE Superstar Cj “Lana” Perry (Total Divas), Allen Maldonado (The Last O.G.), Celina Jade (Wolf Warrior 2), Mark Pellegrino (Supernatural), Paul Ben-Victor (The Wire), Jocko Sims (New Amsterdam), Tzi Ma, Peter Macon (The Orville), Denim Richards, Osric Chau (Supernatural), Joseph Gatt (Dumbo), Efren Ramirez (Napoleon Dynamite), Josie Ho (Contagion), Adam Korson (The Twilight Zone), Dakota Shapiro (Valley of the Boom), Mark Gagliardi (Blood & Treasure), Lily Ji (Pacific Rim: Uprising), Juliet Landau (Bosch), Jimmy Wong (Mulan), Malcolm Freberg (Survivor), Johann Urb (Arrow), Madeline Zima (Californication).
His roster also includes on-air personalities Jillian Barberie and Carly Steel; as well as Apple TV+ series co-creator/showrunner Dara Resnik (Home Before Dark). Liotta also represents Movie Trivia Schmoedown and the annual Dreamer Dinner charitable fundraiser for the “I Have a Dream” Foundation – Los Angeles.