That means Apple’s first major awards at-bats will be the Golden Globes and various guild kudos (such as the SAG and WGA awards). Those events will serve as a warm-up for Apple’s inaugural Emmy campaign season next spring.
It won’t be Apple’s first time in contention, however. Apple Music’s “Carpool Karaoke” won the Emmy last year for Outstanding Short Form Variety Series at the Creative Arts Emmy Awards, and the show is back in the race again this year. And the company has also won several technical/engineering Emmys over the years,