Showtime Takes Boutique Approach Amid Intense Competition for Talent, Premium TV Viewers

  • Variety
Showtime Takes Boutique Approach Amid Intense Competition for Talent, Premium TV Viewers
Showtime is coming to a crossroads as its signature series for most of the past decade, “Homeland,” heads into its ninth and final season next year.

This transition comes at a fraught time for established premium TV players. The competition has exploded and the benchmark for content expenditure is now set not by longtime rival HBO but by a digital upstart with seemingly limitless coffers and a $300-plus share price (aka Netflix).

Showtime Networks CEO David Nevins is steering CBS Corp.’s pay cable unit through a significant expansion as it delivers more original scripted and unscripted series, documentaries, specials, and sports-related programming than at any time in its 42-year history. Growth spurred by the availability of the channel as a standalone streaming app since 2015 has helped bolster the company at a time when it has to offer more programming to remain a must-keep for pay TV viewers.

In the
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