Rooster Teeth Makes Bid For European Expansion With New London HQ

Rooster teeth is heading across the pond with a brand new London headquarters, as the Austin-headquartered digital media empire looks to sign new British talent and launch local ventures for its U.K. and European fans.

Rooster Teeth has tapped Eric Cherry to serve as head of the London offices, where he will be tasked with expanding the Rooster Teeth brand internationally, including programming, licensing, consumer products, live events, and the company’s premium service, First, Variety reports. For the past six years, Cherry has served as CEO of Hanabee Entertainment -- the official licensor and distributor of RoosterTeeth merch in Australia and New Zealand.

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