‘Red vs. Blue’ Producer Rooster Teeth Opens Up in London (Exclusive)

  • Variety
‘Red vs. Blue’ Producer Rooster Teeth Opens Up in London (Exclusive)
Rooster Teeth, the company behind hit digital sci-fi comedy “Red vs. Blue” and anime-style series “Rwby,” is opening up shop in London as it builds its international presence. The Fullscreen-owned company is headquartered in Austin, Texas, but wants to build closer links with fans in the U.K. and Europe, and is looking to find new talent in Britain.

Eric Cherry will run the London outpost and build a team based in the English capital. His remit extends to building a presence in the U.K. and more broadly in international markets, across programming, licensing, consumer products, and live events. Cherry has been working with Rooster Teeth since 2008. He will also work to expand its Svod service, First, internationally.

Matt Hullum, cofounder and CEO of Rooster Teeth said the U.K. will be a “proving ground” as the company as expands internationally. “Building communities is a goal and we’ve
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