In its six decades, ITV has produced some of the biggest, best and most memorable TV shows in British broadcasting history.
But while everyone else is talking up Gladiators, Coronation Street and Blind Date, we wanted to take this opportunity to celebrate a few of the channel's less celebrated gems.
1. The Krypton Factor (1977-1995)
"Television's Toughest Quiz!" boomed the announcer back when the show launched in 1977. And even almost forty years later, nothing has quite matched Granada's brutal search for a UK superperson since.
Resembling a cross between a byzantine parlour game and a Soviet-era punishment for shoplifting, each week saw four more contestants subjected to a variety of cruel and unusual tests – from terrifying memory tests to landing a Boeing 747 (albeit on a simulator).
But worst of all?