Friday's (February 6) show, which saw Katie Price crowned winner ahead of Katie Hopkins, peaked with 2.75 million (13.1%) at 10pm and was seen by nearly 200k on Channel 5+1.
It was followed by Celebrity Big Brother's Bit on the Side, which was seen by an average audience of 1.19 million (11.4%) at 10.50pm.
BBC One's Six Nations Rugby was the evening's highest-rated show. The game between Wales and England was seen by an average audience of 7.31 million (31.4%) from 7.30pm.
An average audience of 4.3 million (2.2%) watched The One Show at 7pm, while 3.39 million (24.1%) tuned into The Graham Norton Show at 10.35pm.
Over on ITV, Benidorm entertained 3.53 million (14.5%) at 9pm, while The Martin Lewis Money Show was seen by 3.5 million (15.4%) at 8pm.
The Big Allotment Challenge was BBC Two's highest-rated show of the evening, playing to 1.32 million (5.4%) at 9pm.
It was preceded