HollywoodNews.com: Proving once again that films aimed at older audiences have theoretically stronger legs than those aimed at teens, ‘The Expendables’ and ‘Eat Pray Love’ both had strong weekend multipliers and both performed at or above realistic expectations.
With all the hub-bub regarding ‘the guy movie vs. the chick flick’, both films posted exceptional opening weekends and both respective marketing teams should be commended. As for ‘Scott Pilgrim vs. the World,’ its frontloaded and underwhelming debut proves that geek cultures is not mainstream culture, and that hardcore geek interest should not be mistaken for mainstream interest. With films like that, the only real victory should be the fact that it got made and released. Anyway, here we go…’ The Expendables’ ended the weekend with $35 million, giving it a decent 2.64x weekend multiplier. As mentioned yesterday, this is the massive win that Lionsgate needed to prove that