Good Luck, Newspaper Business!

  • The Wrap
By Mark Lynch

What was once a trump card for U.S. newspapers has become an Achilles heel, namely geography.

 

Apart from Canada and Australia, Western newspapers are fiercely competitive nationals. American proprietors had the luxury of 3 million square miles and four main times zones in which local newspapers could form an organic monopoly.

 

Even modest U.S. metro areas offered captive advertising markets that could support papers with mammoth weekend advertising, usually a city listings/features magazine and often free sheets too.

 

The topograp...
See full article at The Wrap »

Similar News


Recently Viewed