The YouTube star Hank Green
, who established the popular vlogbrothers channel with his brother, John, in 2007, as well as VidCon -- the world’s largest online video convention -- in 2010, will launch this month a nonprofit organization called the Internet Creators Guild (Icg) that aims to be a resource and support system for digital influencers.
Icg will provide creators with business and contracts advice, and also interact with the press as well as video platforms on behalf of creators, according to Fast Company, which was first to report the news. The organization will be funded by a grant from VidCon, as well as membership dues, which are $60 per year. Its first order of business will be creating a website that will comprise basic information, including how to deal with copyright strikes, when to ban commenters, how to use copyrighted music, and how to best work with brands and MCNs.Laura Chernikoff
, who has worked with the Green brothers for years and currently serves as the guest manager at VidCon, will leave the company after next week’s gathering to serve full-time as the executive director of Icg. While Green won’t work directly with Icg day-to-day, he will serve on a separate advisory board. Helming the organization alongside Chernikoff will be a board of directors comprising six bold-faced YouTube stars, including: filmmaker Anna Akana
, gaming creators Satchell Drakes and Aureylian, vloggers Ashley Mardell and Olan Rogers
, and beauty guru Wendy Ayche. Actor and entertainment lawyer Jonathan Katz
will serve on the board as well.
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