“Clarence Avant is known as ‘The Black Godfather’ because literally as a black man, he was able to do things that were godfather-like — from the music industry, the sports industry, activism to politics,” Williams said in an exclusive behind-the-scenes feature.
Williams said he was prompted by Avant’s daughter, Nicole, to create the song after she began producing the documentary. The non-fiction film explores Avant’s rise to success after being born to a poor family in a segregated southern town in South Carolina.
Directed by Reginald Hudlin, “The Black Godfather” features appearances from various stars, influential politicians, and executives including Barack Obama, Bill Clinton, Diddy, Quincy Jones and Cicely Tyson. It debuted on the streaming