By November 15, two of the most profitable companies in America will have made their first forays into the streaming television space; with the launch of Apple TV+ and Disney+, the digital entertainment game may never be the same.
But don’t let the similar names fool you. The strategies used by the tech behemoth and the entertainment giant couldn’t be more different, given how each is sweet-talking subscribers with their wares. It’s only a matter of time before we discover which, if any, strategy proves to be the best way to build a customer base.
First into the ring is Apple TV+, debuting November 1 and priced at $4.99 per month, with plans to present eight original series upon launch, in addition to documentary film “The Elephant Queen.” That said, don’t expect