The Japanese animation market surpassed 2 trillion yen ($17.7 billion) for the first time last year, fueled by the runaway success of “Your Name
” and international sales.
In its annual survey of the industry, the Association of Japanese Animations (Aja) said the market had grown by nearly 10% from 1.82 trillion yen in 2015 to 2 trillion yen in 2016. In 2014, the market was worth 1.63 trillion yen.
The association has conducted its survey since 2009. The new survey looked at almost 100 animation productions from January to December 2016.
The survey looked at nine different categories, including TV animation, theatrical animation, video, online distribution, merchandise, live entertainment, international expansion and more. The Japanese box office recorded revenue of 66.3 billion yen in 2016, with “Your Name” and “In This Corner of the World
” as big hits. That was a 41.1% increase from the previous year.
Additionally, international expansion saw 31.6% growth and live entertainment 29.5% growth from the previous year.
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