Still, it isn’t necessarily a bad weekend to open. Last year, “La La Land” launched to $881,000 in five theaters, a nearly $170,000-per-theater result. But it had far less competition, ecstatic reviews, top stars, and signs of early appeal that propelled it to over $100 million and much more worldwide.
This year has more strong titles; even better, most show early success with wider audiences. “The Disaster Artist” expanded quickly in its second weekend to place #4 overall, while A24 had a second Top 10 hit again with “Lady Bird.” That film, coming off critics’ group wins, is thriving and easily the leader among fall releases so far. In fact, it already is the second-biggest specialized release