One Million Strong (2009) Poster

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One Million Strong to raise awareness for breast cancer research
Gordon-1129 July 2012
This is a short advertisement for a breast cancer research project in the United States of America, narrated by Susan Sarandon.

"One Million Strong" is a one minute advertisement, shot in black and white. It shows women holding bras which are highlighted in pink. They raise their bras, and in the process raise awareness for the shift from researching for breast cancer cure to researching the cause breast cancer. It is a worthy cause, and the video is effective and memorable in delivery of the message. One minor point I will raise is that it is not immediately apparent as to how taking off bras would help breast cancer research. If it can highlight what exactly can people do to help this worthy cause, it would have been an even more effective commercial.
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