This Past Weekend:
In one of the busier weekends of the month, two of the movies did better than I predicted and two did worse. The real winner of the weekend was Tyler Perry’s Boo! A Madea Halloween, which did far better than anyone thought with an opening weekend of $28.5 million in just 2,260 theaters or $12,611 per theater. It ended up completely demolishing Tom Cruise’s action sequel Jack Reacher: Never Go Back, which opened in almost 1,500 more theaters, but at least that ended up around where I predicted with $22.9 million. Ouija: Origin of Evil came out slightly below my prediction to take third place with $14 million, while the Fox comedy Keeping Up with the Joneses bombed even worse than I expected with $5.5 million in 3,000 theaters.